How to make Social Media posts and creatives ?

Social media creatives are required to define any brand or products or services. It is made to engage and create awareness about a brand’s product/services. Social media creatives are made to post on different social media platforms at consistent basis to grow that particular page along with increasing reach engagement and approaching the leads organically. Today we will talk about how can we create a social media creatives and how we can use it to post on social media.

Define your goal

Before we go ahead for making social media creatives we have to know for what purpose we are creating the posters like engagement, brand awareness, lead generation, boost sales etc. If our vision is clear we can easily get an idea about how we have to create the posters. If you want to increase brand awareness, you have to use a catchy headline, an eye-catching image etc.

Social media platforms

We have to know the post we are making for which social media platforms because there are some policies of every social medias which we have to follow. We have to make the creatives or videos in a specified ratio respectively for every different social media platforms.

Elements in posters

We can use emojis, stickers, images and frames as elements in the creatives. Have to use text fonts styles, text colors according to the look and feel of the creative for that particular brand. Suppose we are creating a poster for a marketing agency so in case we can use text font style poppins, or arial, for elements we can use images that relates to that particular service or product of that particular brand. We can use elements like advertising sticker, marketing sticker, ads icon, emojis of social medias etc.

Post type

After knowing all above points our vision should be clear that what type of post we are going to create either single image poster, carousel in which we have to give info in 5-10 creatives with a single design template, gifs in which texts image and everything is animated, videos/reels which comes under motion graphics and displays info in each and every slide with eye catchy design and good music.

Best tools to create social media creatives

Let’s have a look on some tools which we can use for creating a social media posts. The best part of these tools are that they provide some free features and what are those features let’s check.

Canva is best for designing and editing templates as per requirements, it provides million templates, graphics and photos, It offers free plan with 1,000,000+ templates and 5GB storage.

Adobe express is best for Scaling a side hustle, it provides editor functionality with free AI features. It offers free plan with 1,000,000+ templates, 25 AI credits per month and2GB cloud storage.

Pablo by buffer is best for quickly making images to share on social media, there is no need to do signup. It offers completely free service.

Snappa is best for creating occasional images, offers all features for free. It’s free plan offers 3 max downloads or share per month.

Vista create is best for social media design, it provides free 10GB of file storage. It offers thousands of templates, 10GB of file storage.

How to make social media contents

For content creation we need a caption, hashtags and contact info. For caption we need to use SEO friendly caption that includes a catchy headline and sub heading and description tells about the brief of that creative which we made for a particular topic. For hashtags we can use best-hashtags website from where we can get SEO friendly hashtags for different social media platforms. While posting in social media platforms it also recommends us some hashtags but it’s better to use a better SEO friendly hashtags from best-hashtags.

How to post on social media platform using contents and creatives

If you want to increase traffic, you have to use a teaser, a link, and a benefit. If you want to generate leads, you have to use a valuable content, a lead attracting magnet, and a sign-up form. If you want to boost the sales, you have to work on testimonial concept, discounts.

Target audience

By knowing target audience’s pain points, needs and interests helps us to create valuable, relevant and engaging contents. We can use sever tools like insights, surveys and analytics to know about demographics, interests and feedbacks, Beside this we can also use SEO friendly hashtags and keywords (we can take help from google adword keyword planner) to know about the audience’s interest. After knowing the target audience we can create the post accordingly.

What points we need to keep in mind while creating and posting

The most important point we need to keep in mind is while creating a post is we have to create posters with unique design or edit a template with unique concept so that it will look unique also the image we use should be copyright free image which we can get from pixabay or pixel or freepik websites. Second contents like hashtags and caption we use should be SEO friendly. For motion graphics we need to use the audio but it should be copyright free which we can get from pixabay or youtube audio.

Conclusion

From the above discussion we get clearly understand about how we can create a social media creative, what tools we can use for creating it and how can we make a contents and post on social medias. There is no any rocket science as it is quite easy to create a poster if our vision is clear and by knowing several tools.

Beside this information if anyone wanted to upgrade their skill in the related domain than you must go for Short Term Web & Graphics Design Courses Online course from Leher School of Design (Delhi) which is one of the best and recommended for their courses